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Moroso

Cavalicco / Italy

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Moroso has been working in close collaboration with some of the world’s most talented designers to produce luxury sofas and seating since 1952.
Today the company is headed by the second generation of the Moroso family- Roberto, the Vice President, and Patrizia, the Art Director,- and is an example of how a small Italian artisan-owner company has evolved since it was run until the nineties by Agostino Moroso. The company has always been open to new ideas, from its origins in post-war Italy where there was a culture of ‘doing things and doing them well’, Moroso has been farsighted, daring and certain of the advantage of combining craftsmanship and tailoring with industrial processing techniques to create unique products and by drawing on the worlds of industrial design, contemporary art and fashion.
Along with its product catalogue, the culmination of thirty years work in design and expression, Moroso offers customers its design and production expertise to create customized projects for the contract and luxury residential sectors. Our ability to offer unique products is thanks to the combined talents of our 70 master artisans, our network of trusted suppliers, the use of high quality materials and a true attention to detail.


Moroso: values


The story of Moroso is about adopting a different approach to the market.
It is a story told by our designs and projects, by people, the protagonists of contemporary living, who tell of our genuine, spontaneous passion for beauty, emotion, design and art.
It is a story of the dedication which we have shown day in and day out for more than 60 years to our production and working methods, to our artisanal care for each product, and to our honest and direct relationship with our suppliers and customers.
An active, and responsive, approach which has helped secure a solid financial position, creating long-term economic value which is shared with, and benefits, everyone involved, from industry to the arts, and which we believe is key to building a better world. Growth, development and being receptive to new ideas are only possible when there is respect.
This is the beauty of design, the project as a way of embracing life, a vision of the world. A colourful world which celebrates difference and diversity, making them a physical part of daily life and form of communication and interaction.


Moroso: research


We take Assembly as a metaphor, as a concept for exploration and experimentation, and Transition as a condition for design, a way to avoid designs which are too utopian or too excessive.
Design for Moroso is not simply about a product catalogue or inventory, but rather a flow which extends out into the world to mingle with and become part of our society; it is a generative flow, because without living spaces, without the individual, an object, any object, cannot exist.
Assemble, mix , connect: the meanings are many and varied, representing a multitude of possible directions which in Interaction find the link between the ordinary and extra-ordinary, the practice that opens up the everyday to normally alien territories, the connection between fragments of contemporary life and memory.
Through relationships and interactions, each design, each product is viewed differently by each beholder because it speaks to our different experiences of the world. It is an approach which is exploratory by necessity, a three-dimensional mapping where time overlaps space and vice versa, where what comes out of the relationship with designers does not necessarily assume the appearance of a matrix.
A geography of emotions, a projection of the world in image and politics. Research as a journey, as possibility, as an aesthetic dimension which anticipates and overwhelms. Design as passion, like Beauty which forces us to re-find our ability to tell and involve, going beyond the dimension of immediate pleasure, of mere liking.
On balance, to quote Kundera, “Einmal ist keinmal” because if something is not to be repeated, then it is merely chance, and so untellable.


Moroso: quality


Research, talent, expertise, geography: the quality of Moroso products is the sum of all the factors which combine to make every single product unique.
Quality of materials, the precision and care given to every detail by master craftsmen and tailors, the careful selection of materials and finishes; quality in design, allowing personalization, the handling of small orders and close relationships with our suppliers; artistic quality in the ability to imagine, the ability to interpret the different vision and sensibility of each designer and acknowledge their importance. Ethical quality, in our commitment to be a company dedicated to knowledge, respecting the work of every single person who contributes to this: our staff, suppliers, partners and customers.
Certified quality, with the award of iso:9001 in 1994 and iso: 14001 in 1999. ... More ... less

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